Unlucky Charms Beer

I’ve really wanted to taste this beer ever since I saw it advertised on Sober Sauce’s site so it was with great excitement that Unlucky charms pale ale beer was included in Sober Sauce’s subscription box.

As a kid growing up in the UK during the 80s getting hold of a box of Lucky Charms cereal was an incredible treat – costing well over £5 a box (a lot in the 80s). Nowadays you can pick up Lucky Charms cereal in most supermarkets for a few quid and it remains that sweet and rather moreish cereal that kids go crazy for, the flavours of which Unlucky charms has replicated.

Unlucky Charms is made by UK brewer Mash Gang who has a number of alcohol-free beers including STOOP (a Pilsner), Nothing but the snow (IPA) as well as a number of small-batch limited edition beers. The business was created by a bunch of pals a couple of years ago who wanted to bring exciting and adventurous low and no alcohol beers to the market and they have certainly made waves within this sector.

So was the much anticipated Unlucky Charms beer one I can recommend stocking up on? Well, you’ll just need to read my review below to find out.

drinking unlucky charms

Is Unlucky Charms any good?


Unlucky Charms is certainly a unique tasting pale ale. At first glug, you get a traditional tasting ale with plenty of malt and hops but then there is suddenly an agreeable fruit taste that fills the mouth with berry and banana flavours. Thanks to Mash Gang’s use of low bitter hops (they use cashmere hops) as well as the addition of vanilla you also have a creamy background to the beer (representing the milk added to cereal). Overall a very refreshing, interesting beer that I finished off quickly and I shall be looking to secure another can of this soon. 

Aroma & Appearance

Fruity, hoppy and sweet aromas are released as soon as you pop the cap. In the glass, Unlucky Charms has a medium cloudy amber look with a relatively low head to it.  

Bonus points

As most regular readers know I do like beer marketing and branding and this gets a 10/10 for creativity for both name as well as imagery. It is also a beer that is vegan friendly but is not suitable for gluten-free drinking. The main downside to Unlucky Charms is that it is hard to pin down due to low batch creation but if you’re ‘lucky’ you can find it at online specialists. 

Buy Unlucky Charms Beer

At the time of writing, you can buy this alcohol-free beer from a number of online specialists listed below.  

uk customers

wise bartender logo
Wise Bartender is a very well-respected alcohol-free retailer with a great selection of booze-free drinks and an easy-to-use site.


unlucky charms mash up
Key information

– per 330ml

BreweryMash Gang

Country – UK

Alcohol content – 0.5%

Calories – na

Ingredients – Hops: HBC 630, Cashmere, El Dorado

Vegan friendly? – yes

Gluten-free? – no

Availability – hard

unlucky charms

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