lazer crush IPA
Beavertown Brewery, based in Tottenham, London, and known for its eclectic and colourful packaging came to being in 2011. The brand was founded by a chap named Logan (son of Robert Plant, the rocker) in 2011 and has gone to become a significant player in the beer (and now the non-alcoholic world). Thanks to selling a percentage of their business to Heineken in 2018, the Beavertown brand and its collection of beers, including Alcohol-free Lazer Crush IPA have become a lot more mainstream.
Unlike other brewers, Lazer Crush is made, not by reducing alcohol after fermentation but by using a certain strain of yeast that ferments their malt without producing alcohol – and also produces lots of fruit flavours … what clever bods they are!
Lazer Crush launched at the back-end of 2020 to strong acclaim and for good reason. Read up My Dry Bar’s review below.
Is Lazer Crush IPA any good?
Lazer Crush is one of the tastiest non-alcoholic IPA’s I’ve tried. As mentioned in the intro this IPA is brewed differently from other non-alcoholic beers so there is a lot more taste to it. Imagine if you will a fruit salad on acid, dropping little fizzy bubbles of tropical fruit on your taste buds. It isn’t particularly sweet, which you get with other alcohol-free beers, and actually has an enjoyable bitterness. I had this with a Thai curry and it worked as a perfect accompaniment.
Aroma & Appearance
It has a similar smell to other Beavertown IPAs – a fairly pungent floral aroma. As you can see from the image above Lazer Crush has a pretty light look to it. The head, once poured, is a bit pitiful compared to others and didn’t last too long.
It is worth noting that the sugar content on Lazer Crush is pretty high compared to other non-alcoholic beers at almost 10g per can. Also, note that this is not gluten-free (but is vegan friendly). The can is super cool – love the graffiti/punk-esque illustrations – you can imagine seeing it on a skateboard. Availability-wise Beavertown beers are pretty common beer and can be found in most stockists (see below).