Upside dawn

The Athletic Brewing Company based in Connecticut is one of the newer brewers to have emerged out that area, having formed just four years ago. They may be new but boy have they made a name for themselves with sales of their alcohol-beers (including Upside Dawn – alcohol-free beer) hitting $15 million … who says there isn’t big business in non-alcoholic drinking!

The beer I reviewed today was their alcohol-free golden ale Upside Dawn. Unlike other alcohol-free beers I’ve reviewed The Athletic Brewing Company don’t brew a strong beer and remove the alcohol they do it the ‘natural’ way of just brewing a super-low alcoholic beer in small batches (in the case of Upside Dawn – less than 0.5% ABV). If you haven’t yet come across golden ales they are generally similar to pale ales but a little sweeter and hazier.

Given Athletic Brewing Company’s IPA won the award for ‘Supreme Champion Beer’ at the International Beer Challenge – how did their golden ale go down? Well, read on to find out.

drinking upside dawn

Is Upside Dawn any good?

Taste

I found Upside Dawn to be a lot more bitter than anticipated. Given golden ales normally have a sweeter edge it threw me somewhat. It wasn’t too unpleasant but to be honest, after finishing it off I wasn’t gagging to crack open another can. It certainly didn’t lack taste though – it was full of citrusy fruit and hoppy flavours which was certainly an upside (dawn)!

Aroma & Appearance

Similar to its flavour it doesn’t hold back when it comes to the aroma – slamming your nose first into a grapefruit then running it over with a giant peach. It smelt more like a matured IPA! When poured Upside Dawn was fairly light in carbonation which explained the lack of frothy head which was a shame.

Bonus points

I do like the branding work – again a strong performance from the graphic designer. It’s also an alcohol-free ale that will cater to most given it’s gluten-free and vegan friendly and as a bonus pretty low in calories. To be honest Upside dawn isn’t the easiest beer to find at supermarkets you’ll be more successful in finding it at an online specialist. 

Where can you buy Upside Dawn?

At the time of writing, you can find this alcohol-free drink in the following online specialist retailers. Simply choose the relevant region for stock and pricing options. 

upside dawn
UK

If you are located in the UK or EU then check out the following online alcohol-free specialists. At the time of writing, you could purchase this drink from these companies but make sure you check availability and price.

Simply select from the following tabs to check price and availability.

dry drinker logo

The Dry Drinker is a great allrounder when it comes to alcohol-free drinks with a great range of wines, beers and spirits.

CHECK OUT STOCK AND AVAILABILITY 

wise bartender logo
Wise Bartender
is a very well-respected alcohol-free retailer with a great selection of booze-free drinks and an easy-to-use site.

CHECK OUT STOCK AND AVAILABILITY 

us flag

If you are located in the USA or CANADA then check out the following online alcohol-free specialists. At the time of writing, you could purchase this drink from these companies but make sure you check availability and price.

Simply select from the following tabs to check price and availability.

drizly

Drizly is one of the USA’s leading online alcohol retailers with a burgeoning number of alcohol-free products to choose from. If you’re after drinks delivered to your door within 60 minutes then this is for you.

CHECK OUT STOCK AND AVAILABILITY 

Key information

– per 335ml

BreweryAthletic Brewing

Country – USA

Alcohol content – <0.5%

Calories – 50

Ingredients – water, barley malt, hops, yeast

Vegan friendly? – yes

Gluten-free? – yes

Availability – medium

upside dawn golden ale