Counter Culture Sparkling Kombucha

Counter Culture is a ‘fermenter’ business based in Bristol, UK. They have decided to take on the world of kombucha and bring to life its many flavours and health benefits.

They are also very mindful of their impact on the world and as such want to bring some positivity through their actions. This is why Counter Culture allocates over 50% of its shares to charitable initiatives. They are also one of a rare bunch who are carbon-neutral and genuinely care about climate. Finally, they believe in originality and art and work with local artists … just look at this incredible can art.

When it comes to Counter Culture’s kombucha drinks there are currently four different kombucha recipes to choose from including Against The Current (rhubarb and hibiscus kombucha), Look Up (lemongrass and ginger kombucha), Hit Reset (grapefruit and hops kombucha) and Txt In A Bottle (Spiced blackcurrant kombucha). The one I’ll review today is Hit Reset.

Hit Reset is a light kombucha made from organic green tea and organic sugar. It is then taken to the next level by the introduction of grapefruit concentrate and hops extract to produce a refreshing sparkling kombucha drink.

So the question is, will Counter Culture have a permanent place on My Dry Bar? Well, you’ll just need to read my review to find out.


drinking counter culture

Is Counter Culture Kombucha any good?


I’ll be honest, I’ve not had many kombucha drinks to compare it to but I found Counter Culture’s Hit Reset to be an incredibly tasty and refreshing drink. On first taste, you immediately get the hit of the acidic savoury-ish kombucha but it then balances quickly with grapefruit notes. The hops certainly weren’t overwhelming (such as an IPA beer) but were actually quite subtle, if anything I would have liked slightly more hop flavours. The carbonation level was also perfectly balanced. Overall though a great drink, perfect for sipping on a summer’s afternoon.

Aroma & Appearance

You open the can you are hit with the familiar aroma of kombucha but then you certainly get some citrus notes. In the glass, Hit Reset has a cloudy lemonade look to it. 

Bonus points

Counter Culture certainly gets bonus points for all the ESG positivity they are bringing with their drinks. They also get the award for the best can art this year! I love the dream-like, psychedelic, 60s vibes to the illustrations.  When it comes to dietary requirements this drink will please most – it has no alcohol, is low in calories, uses natural ingredients, is gluten-free, and is suitable for vegans. Availabiltiy-wise, in the UK you can pick up Counter Culture from specialist retailers, outside of the UK it is tricky. 

Buy Counter Culture Kombucha

At the time of writing, you can buy this kombucha from the retailer below or from Counter Culture’s site itself.  

uk customers

wise bartender logo
Wise Bartender is a very well-respected alcohol-free retailer with a great selection of booze-free drinks and an easy-to-use site.

COST (at time of publication) – £10.99


hit reset kombucha
Key information

– per 300ml can

Type – kombucha

Brewery  – Counter Culture

Country – UK

Alcohol content – 0.0%

Ingredients – Filtered Water, Kombucha Culture (Organic Cane Sugar, Organic Green Tea, Organic Lemongrass), Organic Cane Sugar, Grapefruit Concentrate 2%, Hop Extracts, Natural Flavourings.

Calories – 16

Vegan friendly? – yes

Gluten-free? – yes

Availability UK/ EU – medium

Availability US/ CAN – hard


counter culture kombucha

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