About Tepache Gold

Tepache Gold was founded by Jorge Cruz and Eric ‘Lefty’ Lefcowitz, who teamed up in 2021 to bring a family recipe from Puebla, Mexico to the US market. The brand officially launched in 2022, aiming to offer a modern interpretation of tepache, a traditional fermented pineapple drink that is both refreshing and functional.

The drink is crafted from fermented pineapple and ginger, combined with water and organic spices. Tepache Gold emphasizes the use of 100% organic ingredients, with certain SKUs marketed as probiotic or prebiotic. While the exact production methods to ensure the drink remains non-alcoholic (0% ABV) have not been disclosed, it is noted that commercial tepache makers typically control fermentation to achieve this result.

Tepache Gold’s product range includes three flavors: Traditional, Spicy Mango, and a Wellness Blend. These ready-to-drink (RTD) beverages are packaged in 12-ounce cans, making them convenient for both sipping and mixing into non-alcoholic cocktails. The brand positions itself within the functional beverage category, appealing to health-conscious consumers looking for gut health benefits.

Since its inception, Tepache Gold has been featured in various local and trade publications, highlighting its unique cultural story and refreshing qualities. While it has not yet received industry awards, the brand has been well-received in its local Brooklyn market and beyond, with availability in over 60 stores and online retailers.

The founders describe Tepache Gold as a drink that embodies friendship and cultural heritage, suggesting it is best enjoyed chilled or as a mixer with non-alcoholic spirits. The brand aims to share the rich tradition of tepache while catering to modern tastes and preferences.