Non-alcoholic drinks in 2024


What’s it about – taking a look at the reasons why non-alcoholic drinks will grow in popularity in 2024  
Review – 2024 is going to be an interesting year for non-alcoholic drinkers. I envision a lot more choice and higher quality from both the large producers and brewers as well as the craft-based producers. From a shift in social dynamics, health benefits, and a focus on sustainability we are going to see the non-alcoholic sector continue to rise. 

2024 is going to be the fourth year I’ve reviewed non-alcoholic drinks (hopefully I’ll get near the 300 drink reviews mark) and I for one have seen an increase in the number of non-alcoholic drinks available as well as an increase in people giving up alcohol altogether.

Given the above, I thought I would dig a little deeper into what the future looks like for non-alcoholic drinks in 2024. So here are three key reasons I think we’ll see further investment and interest in the alcohol-free sector.

non-alcoholic drinking

Reason One: The Changing Tides of Beverage Consumption

In the ever-evolving landscape of consumer preferences, I believe 2024 will witness a larger increase in people moving over to non-alcoholic drinking. These drinks, once overshadowed by their alcoholic counterparts, are now taking center stage. This paradigm shift is not just a passing trend but a reflection of changing societal norms, health consciousness, and a demand for more diverse and sophisticated non-alcoholic options.

1.1 The Wellness Wave

One of the key drivers behind the rise of non-alcoholic drinks is the growing emphasis on health and wellness. As consumers become more health-conscious, they are seeking alternatives to hangover inducing and calorie-laden drinks. Although some alcohol-free drinks can be relatively high in sugar they are almost always much lower than the alcoholic option. Non-alcoholic options, ranging from herbal infusions and functional drinks (ie CBD/ Kimbucha) to alcohol-free spirits, are gaining traction as individuals look for beverages that align with their health goals without compromising on flavor.

1.2 Shifting Social Dynamics

Social gatherings and events are also undergoing a transformation. The stigma once associated with choosing non-alcoholic beverages in social settings is fading away; in fact in London I’ve just heard of a bar opening up that will exclsuively sell non-alcoholic drinks. Whether it’s a business meeting, a casual dinner, or a celebration, non-alcoholic options are becoming more prevalent, providing individuals with a diverse array of choices that cater to various tastes and preferences.

drinking group

Part 2: The Beverage Industry’s Response to the Trend

Recognizing the growing demand for non-alcoholic alternatives, the beverage industry is responding with innovation and creativity. In 2024, major players in the industry are investing heavily in research and development to create a wide array of appealing non-alcoholic options that cater to the diverse palate of consumers. Big business follows demand so with more and more people choosing alcohol-free drinks we should see increased investment from from large producers through to more craft-based businesses.

2.1 Crafted Elegance in Alcohol-Free Spirits

The rise of non-alcoholic spirits is a testament to the industry’s commitment to innovation. Crafted with botanicals, herbs, and spices, alcohol-free spirits are designed to replicate the sophisticated flavors of traditional alcoholic beverages. Whether it’s a classic gin and tonic or a bold whiskey alternative, these alcohol-free options are redefining the art of mixology without the need for alcohol.

2.2 Functional and Refreshing Hybrids

Blurring the lines between traditional categories, the industry is witnessing the emergence of functional beverages that offer both health benefits and refreshing taste. From CBD-infused drinks to alternative spirits that have advantageous effects on the body, consumers are increasingly turning to beverages that not only quench their thirst but also contribute to their overall well-being.


Reason 3: The Future Landscape of Alcohol-free Drinks

As we navigate through 2024 and beyond, the trajectory of non-alcoholic beverages seems poised for continued growth and diversification. Several trends and factors contribute to this optimistic outlook.

3.1 Sustainability and Eco-Friendly Practices

The environmentally conscious consumer is driving the demand for sustainable and eco-friendly beverage options. Non-alcoholic beverages are well-positioned to capitalize on this trend, with many companies adopting eco-friendly packaging and sourcing practices. From plant-based bottles to ethically and locally sourced ingredients, the industry is aligning itself with consumers who prioritize both their health and the health of the planet.

3.2 Personalization and Customization

The rise of technology and data analytics is enabling the customization of beverages to meet individual preferences. Whether it’s adjusting sweetness levels, experimenting with unique flavors, or tailoring functional benefits, the future of non-alcoholic beverages lies in providing consumers with a personalized and unique drinking experience.


In conclusion, the ascent of non-alcoholic drinks in 2024 is not merely a fleeting trend but a reflection of the evolving dynamics of consumer preferences, health consciousness, and societal norms. The industry’s response with innovative options and the promise of a more diverse, sustainable, and personalized future bodes well for those seeking alternatives to traditional alcoholic drinks. As we toast to the rise of non-alcoholic drinks in 2024, it’s evident that the beverage landscape is undergoing a profound transformation that is here to stay … and I say hoorah to that 🙂

fun in 2024

Need some help finding the best non-alcoholic drink?

As mentioned in the title I’ve personally taste-tested hundreds of different non-alcoholic drinks from IPA beers to sparkling rose wines. If you feel overwhelmed with all the choices out there I highly recommend you check ut out the non-alcoholic drink selector tool I created so you can find that perfect drink for 2024.