Hoax alcohol-free IPA beer

Hoax alcohol-free beer is a new non-alcoholic beer from the UK.

There isn’t much to go off with regard to the company except that it was set up by three friends who came up with the idea of producing an IPA beer that wouldn’t give you a hangover. Hoax itself isn’t a brewer, in fact, they’ve partnered with a leading brewery to create this beer.

One of the main points that they like to point out is that the beer is only made using top-quality malted barley and yeast. In addition, this IPA contains no artificial flavors, colours, or preservatives. 

So the question is is this Hoax a flash in the pan or has legs to become a legend? Well, you’ll just need my review below to find out.

drinking hoax beer

Is Hoax alcohol-free any good?


Not bad, not bad. Hoax is certainly not my favourite alcohol-free IPA beer nor is it the worst but lies somewhere in the middle. You can certainly pick out sweet malt flavours along with bitter hops but overall it was fairly non-descript in taste and body. Worth trying out but I wont be reaching for another can anytime soon. 

Aroma & Appearance

The aroma from Hoax beer is very similar to an alcoholic IPA beer, dominated by the punchy hop smell. In the glass, it pours with a dark amber colour and reasonably frothy head.

Buy alcohol-free Hoax IPA

At the time of writing, your best bet to find a can of this beer is from the stockist below or alternatively check out Hoax’s site (which also sells a bunch of merch).

uk customers

wise bartender logo
Wise Bartender is a very well-respected alcohol-free retailer with a great selection of booze-free drinks and an easy-to-use site.

COST (at time of publication) – £2.99 per can


hoax ipa
Key information

per 440 ml serving



Alcohol content – 0.5%

Ingredients – water, malted barley, lactose, hops, yeast

Calories – 80

Vegan friendly? – yes

Gluten-free? – unknown

Availability UK/ EU – medium

Availability US/ CAN– hard

hoax alcohol-free ipa