The evolution of alcohol-free drinks is somewhat similar to the growth in the popularity of plant-based food. In essence, if a product or sector gets enough support from the public then companies are more willing to invest, which means improvement and more public support … and you create a snowball effect.
Over the past five years, an increasing number of brewers have jumped on the non-alcoholic bandwagon. Some of these companies are recognisable such as Brewdog and Adnams. However, there are also new kids on the block whose products are purely alcohol-free such as Nirvana and Infinite. What do they all have in common? Well, they are driving the supply of alcohol-free products to satisfy the increase in demand.
So what’s driven the demand? Well, society, especially Gen Z and Millenials, have become a lot more health-conscious, they don’t necessarily go out for ‘benders’ anymore – in fact, the opposite, they are moving towards alcohol-free drinks.
The stigma of asking for a non-alcoholic drink
at the bar is thankfully becoming a thing of the past – and why is that? Well, the benefits of alcohol-free booze are numerous and the quality of the products is award-winning. No longer do people need to suffer from hangovers and pile on the extra pounds. You can now have a couple of beers and a cocktail (obviously alcohol-free) and still drive home. In fact, in certain cases, it’s actually healthy to drink non-alcoholic beers, reducing your risk of heart disease and mild illnesses like the cold.