What Is Outd00r Brewing?

Outd00r Brewing is a 0.0% isotonic lager launched by Heineken UK in two flavours:

• Original Lager
• Lemon Lager

The drinks contain:

• Electrolytes
• Vitamin C
• Magnesium

…and are marketed towards active consumers, runners, gym-goers and moderation-focused drinkers.

According to Heineken UK, the beer was designed for people who:

• want to socialise without alcohol
• are moderating their drinking
• participate in “run clubs”, fitness groups and wellness-led social activities
• want a lighter alternative to traditional beer

It’s also:

• 0.0% ABV
• gluten-free
• low calorie

Is Outd00r Brewing any good?

That’s the big question.

At the time of writing, we haven’t yet fully reviewed Outd00r Brewing ourselves, so we can’t give it a MyDryBar score yet.

However, based on the positioning, expect something closer to:

• a very light lager
• a refreshing isotonic-style drink
• lower bitterness
• cleaner body
• lighter mouthfeel

rather than a traditional craft beer experience.

Some early online discussion around Heineken’s recent “functional brew” launches suggests consumers are curious but slightly sceptical about whether these drinks still feel like “real beer”.

That’s understandable.

The challenge with functional beer is balancing:

• refreshment
• health positioning
• genuine beer flavour

without ending up tasting like flavoured sparkling water.

Also worth pointing out that Heineken’s alcohol-free beer was pretty average, scoring 62/100 – so I’m hoping OUTD00R improves on this.