Updated June 2026
Over the past few years, the alcohol-free drinks category has exploded in popularity. What was once limited to a handful of alcohol-free beers tucked away on the bottom shelf has evolved into a thriving market that now includes beers, wines, spirits, ciders and functional drinks from hundreds of brands.
As consumer demand has grown, supermarkets have responded by dramatically expanding their alcohol-free ranges. While non-alcoholic drinks still occupy only a fraction of the space dedicated to traditional alcohol, the category is becoming increasingly important to retailers. Many alcohol-free products carry similar price points to their alcoholic counterparts, making them an attractive proposition for supermarkets while giving consumers more choice than ever before.
The idea for this article came from my own experience shopping for alcohol-free drinks. Some supermarkets seemed to have entire aisles dedicated to the category, while others stocked only a handful of products. The differences became even more noticeable online, where some retailers now offer well over 100 alcohol-free options across beer, wine, spirits and cider, while others barely stock the category at all.
To find out which supermarkets offer the best range, I compared the UK’s major grocery retailers and assessed them on selection, availability and overall alcohol-free shopping experience.
UK supermarket alcohol-free comparison
| Supermarket | Selection | Best for | Rating |
|---|---|---|---|
| Ocado | Excellent | Choice & variety | ★★★★★ |
| Sainsbury’s | Very good | In-store shopping | ★★★★★ |
| Tesco | Good | Convenience | ★★★★★ |
| Asda | Good | Value | ★★★★★ |
| Morrisons | Limited | Basic options | ★★★★★ |
| Aldi | Very limited | The basics only | ★★★★★ |
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OcadoFirst place
Ocado remains the clear winner when it comes to alcohol-free drinks selection. No other UK supermarket comes close to matching the breadth of its range, with hundreds of alcohol-free products spanning beer, wine, spirits, aperitifs, ready-to-drink cocktails and functional beverages.
What sets Ocado apart is not just the quantity of products available, but the quality and diversity of brands on offer. While many supermarkets focus primarily on mainstream alcohol-free beers, Ocado stocks a much wider selection of premium wines, craft beers, alcohol-free spirits and harder-to-find specialist products. It’s one of the few places where you can complete an entire alcohol-free shop without feeling limited by choice.
I was particularly impressed by Ocado’s alcohol-free wine and spirit categories, which are significantly stronger than most high street supermarkets. Whether you’re looking for an alcohol-free red wine, premium sparkling wine, gin alternative or aperitif, Ocado consistently offers one of the most comprehensive selections available in the UK.
If you’re hosting a party, stocking up for Dry January or simply want access to the widest range of alcohol-free drinks in one place, Ocado is currently the best supermarket option available.
Products listed at time of review
Sainsbury’sSecond place
Sainsbury’s continues to be one of the strongest high street supermarkets for alcohol-free drinks and remains one of my go-to recommendations for shoppers who prefer to browse in-store. Many larger branches dedicate a noticeable amount of shelf space to alcohol-free beer, wine and spirits, and the range has improved significantly over the past few years.
One of Sainsbury’s strengths is that it actively recognises the growth of the category, even providing a dedicated low and no alcohol section on its website. This makes it easier for shoppers to browse the range and discover new products without having to search through multiple categories.
While the online selection isn’t quite as extensive as it once was, Sainsbury’s still offers a solid range of alcohol-free drinks across all major categories. The beer selection is particularly strong, and there is generally a good mix of mainstream brands and premium alcohol-free alternatives.
For shoppers looking for a balance between convenience, availability and choice, Sainsbury’s remains one of the best supermarkets in the UK for alcohol-free drinks.
Products listed at time of review
TescoThird place
Tesco has significantly improved its alcohol-free offering over the past few years and now ranks among the better UK supermarkets for choice and availability. Given its size and market position, it perhaps took Tesco longer than some competitors to fully embrace the category, but recent improvements have helped it move ahead of several rivals.
Both online and in larger stores, Tesco now stocks a solid range of alcohol-free beers, wines, spirits and ready-to-drink alternatives. The selection includes many of the leading alcohol-free brands alongside a growing number of newer products, making it easier for shoppers to find both familiar favourites and something new to try.
While Tesco still doesn’t quite match the sheer breadth of choice available at Ocado, it has closed the gap considerably and now offers one of the strongest alcohol-free ranges among the major high street supermarkets. The convenience of its nationwide store network also makes it one of the easiest places to find alcohol-free drinks wherever you are in the UK.
Products listed at time of review
AsdaFourth place
Asda has made significant progress in recent years and now offers one of the better alcohol-free selections among the major UK supermarkets. The range has expanded noticeably across beer, wine and spirits, helping it establish itself as a genuine option for shoppers looking to reduce or eliminate alcohol.
One of Asda’s strengths is its willingness to stock a mix of well-known brands alongside some less common alcohol-free products that aren’t always available elsewhere. This gives shoppers the opportunity to discover new drinks without paying specialist retailer prices.
While the overall selection still doesn’t quite match the breadth and depth offered by Ocado or Sainsbury’s, Asda provides a strong balance of choice, convenience and value. For many shoppers, particularly those looking for everyday alcohol-free beers and wines, it offers more than enough variety to meet their needs.
Products listed at time of review
MorrisonsFifth place
Morrisons has made some encouraging progress since I first reviewed the UK’s supermarket alcohol-free offerings. While it still trails the leading retailers in terms of overall choice, the range has expanded noticeably, particularly across alcohol-free beers and wines.
The biggest improvement has been in the wine category. Previously, Morrisons offered very few alcohol-free wine options, but it now stocks a much broader selection alongside a growing range of alcohol-free beers from both mainstream and specialist brands.
That said, the overall selection remains more limited than you’ll find at Ocado, Sainsbury’s or Tesco. Shoppers looking for premium alcohol-free spirits, specialist wines or a wide variety of craft beers may still find the range somewhat restrictive.
Products listed at time of review
AldiSixth place
Aldi is the newest addition to this guide and, at the moment, comfortably the weakest. There is now a dedicated no and low section on the website and a small amount of shelf space in larger stores, so the category is clearly on Aldi’s radar. But the range is a fraction of what you’ll find at any other supermarket in this list.
At the time of writing I counted just nine alcohol-free products in total: three beers, four spirit alternatives, two wines and no ciders whatsoever. To put that in context, fifth-placed Morrisons stocks four times as many alcohol-free beers on their own as Aldi carries across every category combined. If you’re after an alcohol-free stout, a decent no-alcohol red or anything beyond a basic lager, you won’t find it here.
That said, what is on the shelf is priced the way you’d expect from Aldi. If you’re already doing your weekly shop there, you can pick up a straightforward alcohol-free lager without paying specialist retailer prices. Treat it as a top-up rather than somewhere to explore the category.
Given how quickly Aldi has moved into other own-label categories, I’d expect this to change, and there’s an obvious opening for a discounter to undercut the major supermarkets on own-label alcohol-free products. The demand is plainly there. For now though, there is a lot of room for improvement.
Products listed at time of review
Top 10 alcohol-free drinks you can buy in UK supermarkets
Not sure where to start? These are some of the highest-rated alcohol-free drinks we’ve reviewed that can be found in UK supermarkets and online retailers.
| Drink | Category | Score | Best for |
|---|---|---|---|
| Lucky Saint | Lager | 88 | Best overall beer |
| Joker AF | IPA | 87 | Craft beer fans |
| Erdinger Alkoholfrei | Wheat beer | 81 | Sports recovery |
| Guinness 0.0 | Stout | 82 | Stout lovers |
| Asahi 0.0 | Lager | 79 | Crisp, dry finish |
| Nozeco | Sparkling wine | 69 | Celebrations |
| Lyre’s Classico | Sparkling wine | 72 | Prosecco alternative |
| Clean G | Gin alternative | 90 | Gin & tonic |
| Lyre’s Italian Spritz | Aperitif | 89 | Summer spritzes |
| Sentia GABA Gold | Functional spirit | 81 | Social occasions |
Tip: availability varies by retailer, but Ocado typically stocks the widest selection, while Tesco, Sainsbury’s and Asda increasingly carry many of these drinks in larger stores.
Best online retailers for alcohol-free drinks
While supermarkets have dramatically improved their alcohol-free ranges in recent years, specialist online retailers still offer the widest selection of beers, wines, spirits and functional drinks. If you’re looking for a specific brand, want access to premium products or simply enjoy discovering new alcohol-free alternatives, online retailers are often the best place to shop.
The biggest advantage of buying online is choice. Most supermarkets focus on high-volume brands and mainstream products, whereas specialist retailers stock hundreds of drinks from around the world, including many products that never make it onto supermarket shelves.
Wise Bartender
One of the UK’s largest alcohol-free specialists, with one of the widest selections available anywhere online — beer, wine, spirits, ready-to-drink cocktails and functional drinks. Its beer and spirit ranges are strong enough that it’s usually the first place I check when looking for new products to review.
Dry Drinker
Dry Drinker has served the alcohol-free community for years and remains one of the best destinations for alcohol-free beer, stocking leading UK brands alongside harder-to-find imports and seasonal releases. Their build-a-box option is a good way to try a range at once.
The Alcohol Free Co
Focused on premium alcohol-free products, with a carefully curated range of beers, wines and spirits. The selection is smaller than some competitors, but the overall quality is consistently high and it’s an excellent place to discover premium alternatives.
Amazon
A useful source for mainstream brands and multipacks. Availability varies, but prices are often competitive with next-day delivery on popular products — a good option when local supermarkets are out of stock or you’re buying in quantity.
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Supermarkets vs specialist retailers
For convenience, supermarkets are hard to beat. You can pick up alcohol-free drinks as part of your regular grocery shop and many now stock a respectable range of beers, wines and spirits.
However, if you’re looking for the very best alcohol-free drinks, specialist online retailers remain the clear winners. They offer significantly more choice, better availability and access to many products that simply aren’t stocked by traditional supermarkets.
| Factor | Supermarkets | Online retailers |
|---|---|---|
| Convenience | ★★★★★ | ★★★★★ |
| Range | ★★★★★ | ★★★★★ |
| Craft beer | ★★★★★ | ★★★★★ |
| Wine | ★★★★★ | ★★★★★ |
| Spirits | ★★★★★ | ★★★★★ |
| Price | ★★★★★ | ★★★★★ |
Verdict: for mainstream alcohol-free beers and wines, supermarkets are usually enough. For the widest choice, specialist online retailers remain the best option.
Where do I buy most of my alcohol-free drinks?
If I’m buying a mainstream alcohol-free beer such as Guinness 0.0, Heineken 0.0 or Lucky Saint, I’ll usually pick it up during a regular supermarket shop. When I’m looking for new products to review, premium alcohol-free wines or specialist spirits, I almost always turn to online retailers. The wider selection makes it far easier to discover drinks that aren’t available in traditional supermarkets.
Alcohol-free shopping FAQs
Which supermarket has the best alcohol-free drinks selection?
Ocado currently offers the largest alcohol-free range of any major UK supermarket, with a particularly strong selection of beers, wines and spirits.
Which supermarket has the best alcohol-free beer selection?
Ocado and Sainsbury’s typically offer the widest range of alcohol-free beers, including both mainstream and specialist brands.
Which supermarket has the best alcohol-free wine selection?
Ocado stands out for alcohol-free wines, offering a much broader range than most traditional supermarkets.
Can you buy alcohol-free spirits in supermarkets?
Yes. Most major supermarkets now stock alcohol-free spirits, although the selection is usually more limited than specialist online retailers.
Is it cheaper to buy alcohol-free drinks online?
Not always. Supermarkets can offer competitive pricing on mainstream brands, while online retailers often provide a wider range and multi-buy discounts.
Which supermarket sells Guinness 0.0?
Guinness 0.0 is widely available in most major UK supermarkets, including Tesco, Sainsbury’s, Asda, Morrisons and Ocado.
Which supermarket sells the most alcohol-free wines?
Ocado generally offers the strongest alcohol-free wine selection, including sparkling wines, reds, whites and rosés.
Are alcohol-free drinks becoming more popular?
Yes. The alcohol-free category has grown significantly over the past few years, leading supermarkets to expand their ranges and dedicate more shelf space to non-alcoholic alternatives.
