What Is Bero?

BERO is a premium alcohol-free beer company co-founded by Tom Holland. The brand was launched after Holland publicly discussed his own relationship with alcohol and his decision to embrace a more balanced lifestyle. The goal was to create a beer that delivered a genuine beer-drinking experience without the alcohol.

Unlike many alcohol-free beers that are brewed normally before the alcohol is removed, BERO states that its beers are brewed to remain alcohol-free throughout the process, helping preserve flavour and body. The beers contain traditional brewing ingredients including malt, hops, yeast and wheat, with no added sugar.

The BERO Range

Unlike many celebrity-backed non-alcoholic drinks brands that launch with a single flagship product, BERO has built a range designed to cater for different beer drinkers and occasions. Whether you prefer crisp lagers, hazy craft beers or hop-forward IPAs, there is a style aimed at your palate.

At launch, BERO introduced four distinct alcohol-free beers, each offering a different flavour profile and drinking experience.

Kingston Golden Pils

Style: Pilsner
Best For: Lager drinkers making the switch to alcohol-free beer
Expected Flavour Profile: Crisp, light, bready malt, subtle hop bitterness

Kingston Golden Pils is BERO’s take on a traditional European-style pilsner. This is likely to be the most approachable beer in the range and the one most likely to appeal to mainstream beer drinkers.

The focus here appears to be balance rather than boldness. Expect a clean malt backbone, light floral hops and a refreshing finish that makes it suitable for everything from BBQs to watching sport.

If you currently enjoy beers such as Lucky Saint, Heineken 0.0 or Peroni Nastro Azzurro 0.0%, Kingston Golden Pils is probably the natural starting point within the BERO range.

Pairs Well With:

• Burgers
• Fish and chips
• Pizza
• Grilled chicken

Edge Hill Hazy IPA

Style: Hazy IPA
Best For: Craft beer fans
Expected Flavour Profile: Tropical fruit, citrus, soft bitterness

The Edge Hill Hazy IPA is arguably the most exciting beer in the BERO lineup.

Hazy IPAs have become one of the fastest-growing styles in craft beer over the last decade, and recreating that juicy, fruit-forward character without alcohol is notoriously difficult.

BERO appears to lean heavily into tropical fruit notes, with reviewers mentioning flavours reminiscent of mango, pineapple and citrus. The hazy appearance and softer mouthfeel should make this feel more substantial than many alcohol-free lagers.

For drinkers who enjoy brands such as Mash Gang, Athletic Brewing or Big Drop, this could be the beer that defines the BERO range.

Pairs Well With:

• Spicy tacos
• Chicken wings
• Thai food
• Loaded fries

Noon Wheat

Style: Wheat Beer
Best For: Summer drinking
Expected Flavour Profile: Light citrus, soft wheat, refreshing finish

Noon Wheat is the most sessionable beer in the range and feels designed for warm weather occasions.

Traditional wheat beers often offer notes of citrus, bread and subtle spice, combined with a smooth mouthfeel and low bitterness. They can be incredibly refreshing and are often overlooked within the alcohol-free category.

This beer looks aimed at drinkers who want something easy-going rather than intensely hoppy.

It’s the sort of beer you could imagine drinking at a summer BBQ, beach day or outdoor event where refreshment is the priority.

Pairs Well With:

• Salads
• Seafood
• Grilled vegetables
• Light pasta dishes

Double Tasty West Coast IPA

Style: West Coast IPA
Best For: Hop lovers
Expected Flavour Profile: Grapefruit, pine, citrus zest, firm bitterness

While the Hazy IPA focuses on juicy fruit flavours, Double Tasty takes a more traditional West Coast IPA approach.

Expect sharper hop character, more bitterness and a cleaner finish. This style tends to appeal to drinkers who want something that tastes unmistakably like beer rather than fruit juice.

West Coast IPAs remain relatively rare in the alcohol-free category, which helps Double Tasty stand out from many competing brands.

If BERO can successfully recreate the piney, resinous hop character that makes the style famous, this could become a favourite among experienced craft beer drinkers.

Pairs Well With:

• BBQ ribs
• Pulled pork
• Burgers
• Strong cheeses

Is Bero any good?

While opinions are mixed, early feedback suggests BERO has created a solid alcohol-free beer range rather than simply relying on celebrity backing.

Several reviewers have highlighted the Edge Hill Hazy IPA as the standout beer, praising its citrus character and ability to deliver something closer to a traditional IPA experience. Others have been less enthusiastic about some of the lighter styles, suggesting they feel more like flavoured sparkling drinks than traditional beer.

Among alcohol-free beer communities, reactions have ranged from highly positive to more critical. Some drinkers praise the flavour and presentation, while others believe established brands such as Athletic Brewing still set the benchmark.

As always with alcohol-free beer, personal taste plays a huge role.

Images courtesy of Bero Brewing

Should You Try BERO?

If you’re curious about the latest developments in alcohol-free beer, BERO is certainly one of the most interesting launches of the past few years.

The involvement of Tom Holland will inevitably attract attention, but early indications suggest there’s more substance here than celebrity marketing alone. The range covers multiple beer styles, the branding is strong, and the brewery appears committed to creating products aimed at genuine beer drinkers.

Whether BERO can compete with category leaders such as Athletic Brewing, Lucky Saint, Guinness 0.0 or Mash Gang remains open for debate, but it has already established itself as a serious player in the alcohol-free beer space.

Once I’ve had the opportunity to taste the full range myself, I’ll update this review with tasting notes and rankings.

BERO Brewing FAQs

What is BERO Brewing?

BERO Brewing is an alcohol-free beer company co-founded by actor Tom Holland. The brand offers a range of premium non-alcoholic beers, including lagers, IPAs and wheat beers, designed to provide a full beer-drinking experience without the alcohol.

Is BERO beer completely alcohol-free?

BERO beers contain less than 0.5% ABV, which allows them to be marketed as alcohol-free in many countries. This is similar to many other leading alcohol-free beer brands and comparable to the naturally occurring alcohol found in some fruit juices and fermented foods.

Who owns BERO Brewing?

BERO was co-founded by Tom Holland, best known for playing Spider-Man in the Marvel films. Holland has spoken publicly about reducing alcohol consumption and wanted to create a premium beer alternative for people looking to drink less.

What does BERO stand for?

According to the company, BERO is intended to represent a modern, balanced approach to social drinking. The brand focuses on enjoying the ritual and flavour of beer without the alcohol.

What beers does BERO make?

BERO currently produces four alcohol-free beers:

• Kingston Golden Pils
• Edge Hill Hazy IPA
• Double Tasty West Coast IPA
• Noon Wheat

Each beer is designed to appeal to different tastes, from traditional lager drinkers to craft beer enthusiasts.

Which BERO beer is best?

Early reviews suggest that the Edge Hill Hazy IPA is one of the standout beers in the range thanks to its juicy tropical fruit flavours and craft beer character. However, the best BERO beer ultimately depends on your personal taste preferences.

Does BERO beer taste like real beer?

BERO has received generally positive feedback for delivering authentic beer flavours. While alcohol-free beers can never perfectly replicate their alcoholic counterparts, many drinkers report that BERO offers more flavour and body than expected from a non-alcoholic beer.

Is BERO better than Athletic Brewing?

BERO and Athletic Brewing target similar audiences but offer different styles and flavour profiles. Athletic Brewing has a larger range and longer track record, while BERO is a newer entrant that has quickly gained attention thanks to its premium positioning and celebrity founder.

Where can I buy BERO beer?

In the United States, BERO is available directly from the official website as well as retailers such as Target, Kroger, Publix, Sprouts and Amazon. In the UK, it can often be found through specialist alcohol-free retailers including Dry Drinker, Wise Bartender and selected premium stores.

Can you buy BERO beer in the UK?

Yes. BERO is available to UK customers through a number of alcohol-free beer retailers and online stores. Availability continues to expand as the brand grows internationally.

Is BERO gluten-free?

No. BERO beers are brewed using traditional beer ingredients, including barley and wheat, meaning they are not considered gluten-free. Anyone with coeliac disease or a gluten intolerance should check the latest product information before purchasing.

How many calories are in BERO beer?

The calorie count varies depending on the beer style. In general, BERO beers contain significantly fewer calories than their alcoholic equivalents, making them an attractive option for people looking to reduce both alcohol and calorie consumption.

Is BERO worth trying?

If you’re interested in premium alcohol-free beer, BERO is certainly worth adding to your list. The range covers multiple beer styles, has received positive early reviews and offers something different from many of the established alcohol-free brands already on the market.